With the competition within the pharmaceutical industry more intense then ever, manufacturers who are launching new products are looking for more effective ways to market drugs to a wider audience. They now must compete with mainstream consumer products with their target audiences. As a result of these new marketing challenges, most pharmaceutical companies now conduct a greater amount of research among consumer and physician. This research is intended to provide drug manufacturers with consumers' and physicians' opinions about product concepts, advertising and promotional ideas, packaging, and point-of-sale materials, among other things.

Some of the core benefits of BroadviewHealth's Focus Group services are:

• Physician Insight: Focus groups are an excellent way to obtain data regarding the importance of the new products, how they will fit into the physicians' treatment protocol, and what types of users will find the formulation most appropriate.
• Positioning metrics: What is the best positioning for a product or a service ? Metrics obtained from physicians or end-users focus groups can provide excellent insights to these questions.
• Advertising Metrics: Focus groups can expose these materials and can provide excellent metrics on the proper content and the impact of the content in the advertising of the particular product.
• Packaging Metrics: Development of the right delivery method and packaging is critical to the success of the product. A focus group directed at these specifications can be very effective in providing useful data to the organization as the package is developed.

BroadviewHealth's Focus Group team had several years of experience in marketing research and specializes in creating physician groups for case management and pertinent journal article discussions that reveal invaluable information. Targeted physicians in a sales region are chosen to participate as consultants.

Our highly disciplined discussion guide development and attention to detail with tightly supervised recruiting provides our clients with outstanding quality focus group work that reflects strategic thinking, objectivity and thoroughness.

Our sessions are customized to your needs and are driven by lively exchange in clinical knowledge, reflecting real life practice decisions about products. Our network provides quick, original thinking from practicing physicians. Panels give you actionable physician insight and instant reporting so you can implement learning like never before.

In most cases a core focus group can be developed in as little as 24 hours.